New Tech, Old Tactics: Facial Recognition and the Policing of Māori

Facial recognition technology (FRT) is increasingly utilised within New Zealand's justice realm despite international trends where its application disproportionately impacts Indigenous and racialised communities. While being marketed as ‘objective’ and ‘race-neutral’, FRT often struggles with accuracy for darker skin tones and Indigenous features like facial moko/tattoos. These challenges raise important questions about Māori Data Sovereignty, tikanga, tapu, and the ethical implications of using Māori faces in global databases without consent, particularly amidst limited regulation and consultation with Māori communities.

This kōrero draws on my current PhD research, exploring how FRT intersects with historical practices of surveillance and control under settler colonialism. By analysing its use in policing, government services, and retail settings, I highlight the importance of transparency, accountability, and community engagement in the deployment of such technologies - especially for Māori here in Aotearoa. This discussion invites reflection on how we can ensure FRT aligns with equitable societal values and consider whether some technologies might perpetuate inequities rather than resolve them.